BeeFeminist Badge


Bumble


Come up with an idea
to address gender inequality
or identity in dating apps.


Date:

March 10, 2016


Credits:

Co-Art Director, Cristen Arauz


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Process

Problem


With the rise of dating apps, some women have used them to take advantage of free meals and gifts from guys that are interested in them.

Solution


A short quiz about dating views can determine if a user supports equality in dating or not. If a users responses support equality, a BeeFeminist sticker will appear on their profile.

Results


Users can get a glimpse about a persons dating views before making a match. The BeeFeminist Badge reminds everyone of the true meaning of feminism- equality between genders, not female superiority.