Heavenly 7


7-Eleven


We gamified the loyalty
program experience for
7-Eleven in order to connect
with a younger generation
of shoppers.


Date:

August 21, 2015


Credits:

Design by Joao Magalhaes


1 2 3 4


Process

Insight


80% of our audience of young shoppers engage in loyalty programs and the main reason is to get discounts.

Solution


A personalized loyalty program for 7-Eleven, based on each person's 7 most purchased products. In addition, we've gamified the experience by creating the Cloud 7 slot machine.

Results


Keep em' coming to 7-Eleven! Users get rewarded on their 7 most purchased products. Every time customers go to the store, they'll get a chance to play for a 7% discount on their next purchase.