Picnic Vibes

Purity Organic

Give the brand a compelling
competitive advantage
against its competitors
in the supermarket.


August 16, 2016


Copywriter, David Rappaport

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With a wide range of juice beverages that compete on the shelf space of supermarkets, the brand struggles to create a connection with their consumer.


Picnics are all about that good stuff you bring to the blanket. With Purity Organic, we bring good stuff to what we make too. From farm to you, we provide our picnic in a bottle.


We brought the fun, creating a new image and a message that speaks to juice lovers. Build engagement, providing our new tribe with the necessary tools to enjoy a purity picnic.