Picnic Vibes


Purity Organic


Give the brand a compelling
competitive advantage
against its competitors
in the supermarket.


Date:

August 16, 2016


Credits:

Copywriter, David Rappaport


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Process

Problem


With a wide range of juice beverages that compete on the shelf space of supermarkets, the brand struggles to create a connection with their consumer.

Solution


Picnics are all about that good stuff you bring to the blanket. With Purity Organic, we bring good stuff to what we make too. From farm to you, we provide our picnic in a bottle.

Results


We brought the fun, creating a new image and a message that speaks to juice lovers. Build engagement, providing our new tribe with the necessary tools to enjoy a purity picnic.

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