Sueña y vive la belleza.

Century College

As a Creative Strategist
at Merodea, I was able
to lead a digital campaign
for the beauty school.


June 25, 2018


La Mafia PR for photo and video content.

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Students were not engaging with the institution on social media. A need to increase awareness and leads.


Put real students on the spotlight, by showcasing their work and student life. We started from the root, building a new image and bio. A story of original content titled "Sueña y vive la belleza" or Dream and live in beauty.


Engagement and shares increased on social media channels, as well as traffic on their enrollment website.