Social Content Creation


Dr Pepper Mexico


While in Buenos Aires,
interning at Furia World,
our team was assigned to
create hand crafted and
American-Pop-Cuture relevant
content for Dr Pepper Mexico.


Date:

February 20, 2016


Credits:

These are the pieces I created.


  Featured In
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Process

Problem


Content did not feel relatable or sharable, with an average of 25 likes per post.

Solution


Create original content with the product at heart yet the consumers in mind. Showing followers we love the same things they do.

Results


A 628% increase in engagement with an average of 182 likes per post.

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