Teenage fans, 12-18 years of age, were not favoring and viewed Daddy Yankee as outdated therefore were not downloading his music.
Create organic content in real time to promote the release of his new single with the hashtag #SiguemeyTeSigo on Vine. Building a trending topic emerging from Puerto Rico to the Latin American Market.
Engagement increased exponientially on his Vine account, the videos broke the Internet with teens around the world creating their own versions using the hashtag. The next morning the local newspapers read "Yankee revolutionizes the viner culture with #SiguemeYTeSigo"